The Integration Research Of Newspapers And Network In The Mobile Internet Era

With the emergence of a variety of emerging media,the presentation of news is evolving,the integration of newspaper and network has become an irresistible trend. In the era of mobile internet, the integration of newspaper and network presents new features.In the first place,this paper analyzed the concept of "Mobile Internet Era" and "The Integration of Newspaper and Network" in detail,followed by an analysis of the background of network convergence,at the same time,using the detailed data to describe the domestic current situation of the integration of newspaper and network. Through the content found that the existing problems. To conduct in-depth analysis, found that the cause of the problem. This paper also focuses on the practice of The Paper and The New York Times, which includes the generation background, development status,facing difficulties and the success and the failure, based on the analysis to summarize the experience and lessons.Finally put forward the feasible countermeasures on the integration of newspaper and network. These countermeasures combined with the feature of era and the concrete national conditions of our country.In this paper, the main research methods include Literature Research Method, Descriptive Research Method and so on.Through the study found that the integration is not only a simple addition of physical sense, financing and integrating all the things from content, channel, organization and management. Newspapers and network become the complement of each other and become the mutual extension in the process of integration. Through the all-dimensional integration strategy,fully to realize four targets:1.The content is king and there is a common goal.2. Opening the channels and overlapping the advantages.3. Optimizing organization and adjusting framework.4.Neatly managing and integrally marketing. The integration of newspaper and net is the inevitable choice in the process of media evolution. Especially on this background of mobile Internet era, today's China faces both opportunities and challenges. Any move in the process of integration may become a key determinant of the fate of the newspaper and network media.