Research On Internet Rumors In Traditional Media MicroBlog Press Release

Medium is the message. From the first word of mouth to the mobile phone and even network interaction, every change that spread carriers made will let the communication characteristics and communication form of rumors transforming in each passing day. With the rise and development of the social media, like microblos, rumors are spreading and do harm to the Internet. If microblogger is considered authoritive, his opinions are more Influential than any other ordinary Internet users. With media convergence, more and more traditional media establish their official microblogs. The official microblos is the incarnation of traditional media, which will enjoy the traditional media’s credibility and authority that it takes a long time to shape. If the official microblog rumors exist, because of the huge number of fans, the rumors will spread and make a bad influence in the whole Internet. This thesis is about the rumors in the traditional media official microblogs. Thesis consists of five parts:The first chapter introduces the research background and significance of the topic of this article, the basic concepts of domestic and foreign research on this question of review, and research ideas and research methods of this paper; The second chapter is about the rumors in the traditional media official microblogs, analyze how the rumors spread in traditional media official microblogs. Traditional media official microblogs rumors have some differences from the rumors in ordinary users’ microblogs. So from the communicator, audience, communication content, communication media and dissemination of results, analyze the traditional media official microblog rumors’ characteristics. In the third chapter,focus on the rumors of traditional media official microblogs, and take typical MAS rumors in traditional media official microblog as an example. From the reason why MAS rumors generated, analyze the transmission behavior of traditional media official miroblogs. The fourth chapter, contact communication theory and case, and analyze the problems in the traditional media official microblos avoiding rumors, and the reasons of problems. The fifth chapter, come up with a comprehensive analysis and summarization. From the media itself, microblogs management and the media cooperation, put forward the suggestions to deal with the rumors in the traditional media official microblogs.