Research On The Influence Of The Information Of Rumor-refuting Microblogs In Mainstream Media

Because of it's decentralization,low threshold,and strong openness,Weibo has made the effectiveness and scale of the spread of rumors on Weibo platforms to an unprecedented level.How to scientifically and effectively manage online rumors has become the focus topic of people.Research on Weibo refuting rumors has become an important part of research on the governance of internet rumors.In the process of refuting rumors on Weibo,mainstream media not only have high authority,credibility,but also have advantages of technology and platform.Mainstream media plays an important role in guiding public opinion.This research mainly uses the content analysis method,case analysis method to study the influence of Weibo's rumor-refuting information in mainstream media.It is divided into four parts.The first chapter analyzes the current status of the information of rumor-refuting microblogs in mainstream media.First of all,we analyze the spread performance of the rumor-refuting microblogs by analyzing the performance of the mainstream media's rumor-refuting microblogs in terms of publishing,reposting and commenting.It was found that the spread of rumor-refuting microblogs by mainstream media was mainly monopolized by mainstream media,while the influence of regional and urban media was relatively small.Secondly,this article uses the content analysis method to explore the content of rumor-refuting microblogs from various aspects of rumors?which includes types?creation ways?management methods?sources and involved regions of rumors.Besides,it analyzes the text layout of the rumor-refuting microblogs from another four aspects: text type?hyperlink?@ symbol and title.We learn more about the content characteristics and text characteristics of the mainstream media's rumor-refuting microblogs.The second chapter evaluates the influence of the information of rumor-refuting microblogs in mainstream media.First of all,the research uses Qingbo's Weibo spread index evaluationsystem,and uses the 624 rumor-refuting microblogs to evaluate the overall influence of rumor-refuting microblogs posted by 12 mainstream media.Secondly,the study takes “Patient 0of the Graduate Department of Wuhan Institute of Virology” as an example to conduct a case study on the influence of rumor-refuting microblogs in mainstream media.Through the analysis of the influence of a single rumor-refuting microblogs,we can learn the performance of mainstream media refuting rumors on Weibo,and learn the characteristics of its influence in detail.The third chapter studies the influential factors of the power of disseminating of the mainstream media's rumor-refuting microblogs.This chapter mainly wants to understand how different content features and text features adjust the influence of mainstream media's rumor-refuting microblogs.Due to lack of background data support,it is impossible to reasonably evaluate the influence of each rumor-refuting microblog.However,according to QingBo's BCI evaluation system,it is known that the power of disseminating is the decisive factor for the influence of rumor-refuting microblogs.Therefore,based on the research of related literature,this chapter not only analyzes the effect of the degree of activity on the influence of Weibo rumors,but also focuses on the influencing factors that affect the spread of rumors in the mainstream media.The number of comments and reposts are used as an evaluation index of the spreading power of rumor-refuting microblogs,analyzing the influence of different content features and text features on the number of reposts and comments.According to the analysis results,it is possible to clarify the specific details of content editing and text layout when the mainstream media publishes rumor-refuting microblogs,and make specific suggestions to improve the spread of mainstream media's rumor-refuting microblogs,and further increase their influence.The fourth chapter analyzes the existing problems of mainstream media Weibo refuting rumors and related solutions.From the perspective of communication and interaction,the mainstream media 's Weibo has low participation in rumors,and less active investigation and verification;the influence of rumors on rumors is large,the positioning is unclear;the timelinessis lagging,and the interaction is insufficient.From the perspective of content creation,the mainstream media's rumor-refuting microblogs has a low original rate and high degree of homogeneity;the source of the rumor-refuting microblogs is vague,and its credibility needs to be improved;improper ways of refuting rumor can trigger backfire effects.From the the perspective of format arrangement,the mainstream media's Weibo used a lot of question marks and exclamation marks during the process of refuting rumor,and there was an overly emotional rendering trend;the rumor-refuting microblogs had a large number of words and had random pictures.According to the characteristics of the spread of Weibo rumors and the existing problems of mainstream media to refute rumors,this article proposes strategies to improve the effectiveness of mainstream tweets in terms of media responsibilities,improving the quality of the content,and focusing on formatting.