Design And Implementation Of A Customer Relationship Management System For Rural Financial Institutions

With the rapid development of network technology and e-commerce technology, many industries actively change their business model and service mode, in order to have a place in the fierce market competition. t Banking, finance industry is no exception. Customer service is critical to the survival of banks, many banks in order to better serve our customers, by building a customer relationship management (CRM) system to enhance service awareness and management levels, to improve their competitiveness in the entire industry.Customer relationship management system is originated in the 1980s in the United States, then rapid promotion worldwide. Customer relationship management system collects, manages customer and market information, offer decision support for analysis. Modern enterprises, especially information-intensive businesses like banks, a lot of customer information will produce during the manufacturing operations. If you can not adopt modern management methods, not only wasting human and material resources, but also easily lead to errors and vulnerabilities. Therefore, the efficiency and accuracy of an intelligent customer relationship management system of customer relationship management for banks are crucial.This thesis combined with the development requirements and development process in general management information system, according to the special requirements of rural financial institutions customer relationship management system, use software engineering methods to develop a more comprehensive functional customer relationship management system. The system uses JSP technology and Microsoft SQL Server2005 database to development and achieved. This thesis discusses the development of the background and significance of the development of the system, focuses on the development of the system and the implementation process, and to develop and test the modular system.