The United States And China Media Present Comparative Study Of The Media To Michelle Visit

In recent years, the "first lady" in the international diplomatic arena play an increasingly important role in the global media spotlight, "first lady" card value has risen from personal and related leaders, rose to national level, to shape the world image recognition and acceptance of the "first lady" is not only beneficial to establish the good image of the country, also can promote national soft power. Therefore, for China and the United States michelle’s media image comparison, explore diversified strategies and techniques, the related topics for the future do experience to prepare reports, media shape of image to the nation and the international communication to provide some reference.Selection based on the above consideration, the author using the frame theory, "People’s Daily" between March 2014 and the New York times net "in the news reports about" michelle’s visit to China "as the research object, with two stories about michelle’s visit to China as samples, based on the theory of framework, listing listed framework, content analysis and discourse analysis to the specific content, including the quantity, type, theme, the key word and tone, the main source analysis, such as statistics, to reflect the net for the same event reports of the similarities and differences, especially in the framework of listing to extract the same situation, and then clear how two network architecture this" media event "to achieve different effect, at the same time, to explore the internal logic of the existence of differences, mining hidden in the news behind the political system, history and culture, ideology, the concept of news, and the economic benefits.