The Research On A Phenomenon About Media Buzzword Which Has The Same Name But Different Meanings

Media language is an important carrier for the mass media deliver information to the audience, it is also a vital aspect of media research. As a special form of media language, media buzzword refers that words or phrases which are created by mass media and are continue to spread in the dissemination process, it is a trendy way of expression. Media buzzword is rooted in the soil of media language, it has characteristics of general vocabulary, but also constantly enrich its own expression connotation with the impact of mass media. Its purpose is to produce unique effect of expression. With the development of media technology and media industry, the media buzzword began to emerge and has been widely disseminated, not only significantly improve the propagation speed, but also continuously expand the spread range, thus enriching the content of words. But at the same time, it is worth noting that some media buzzwords have the problem that have the same name but different meanings in the specific communication process. Although the spread of media buzzword has reached certain effect, it may misunderstand the audience sometimes.The article aims to explore the media buzzword and the phenomenon that some media buzzwords have the same name but different meanings, will from multiple dimensions of linguistics, semiotics, logic, and other disciplines to research this phenomenon by exploring the main features, functions and typical cases of media buzzwords. Meanwhile, as a special language phenomenon, the article will focus on the problem that some media buzzwords have the same name but different meanings. By using linguistic semantics, pragmatics perspective and context to resolve this issue and to classify listed, then will summarize the media buzzword generated different mechanisms. Finally, to sum up, the media buzzword is an innovation on the form of language, it is an inevitable result to meet with the need to satisfy the development of language system and interpersonal need.Faced with the media buzzword, we have to be tolerant and open-minded. As the media, we should always keep up with the trends in the development of the language change, in order to effectively safeguard the unity of the dominance of language and diversity from the form of expression in harmony. In addition, the media should take the social responsibility when using the media buzzword and play the "filter" role very well.