The Trial Research Of The Spreading Approach And The Reason Of The Vogue Of Internet Buzzword

Spread process in the information amid, the information, channel and the acceptor compose the three basics. As the new comer, the network buzzword, they spread to populace through internet the special tool. The process has new character compare the traditional one. The paper emphasize two sides, one is the information and other is the net audience, from a lots of cases, I have found that process is same with the"S"theory that concluded by Everett M Rogers in Diffusion of Innovations. Rogers thought that all of the innovation should be as this one that the new innovation would spread so slowly at initial stage, the spreading speed would became fast when more and more people knew and accepted it, this process present as's'As the same time, the audience is also the key in may paper, I set the internet buzzword off three, who love and worship the buzzword, who hate and detest the buzzword, and who have no felling about the internet buzzword. no matter what the audience's manner, all of them would be pay attention on the buzzword willingly or not, therefore, all of the'attention'would become money and force! In addition, the netizen who is following like sheep, their unconsciousness also is the keystone in my thesis, the netizen always can't cast off the fate of'in sight'.