| To run ad as fake news story in our country almost as a form of advertising innovation, has been very little criticism. However, the shortcoming of such advertising practices in the operation are obvious, the media is different from other industries, an important reason lies in its unique form, it sold a "double product", as A1 Bayern said: "First of all, their production of media products, these transactions will be carried out and sold to consumers; Second, they provide access channels for consumers, and these channels are sold to advertisers. "In summary, paid news in the first process (the sale of information to the reader) have been penetrated by the sales in the second (to the attention of advertisers to sell the reader).I hope the content of this article of ShaoXing evening news in advertising the existence of the phenomenon of news analysis, to explore the severity of this phenomenon, as well as the declining competitiveness in the newspaper in the role. Based on this purpose of this article the concept of advertising on the news of the theory of simple comb, and try to put forward ideas to resolve this issue. |
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