| Chinese TV play industry has made great achievements, but there are still many vacant on how to stand its social responsibility. "With great power comes great responsibility", as many scholars have appealed, Chinese TV industry have to face its social responsibility due to its unparalleled influence and enormous economic scale. But why Chinese TV play industry must stand social responsibility? What’s the content of its social responsibility? What benefits can social responsibility bring? Such questions need to be answered. In this paper I try to analysis these questions:the defination of Chinese TV play industry’s social responsibility, what the industry has done, what it hasn’t done and what it need to do. I hope my work will approach the conclusion," Chinese TV play industry needs to shoulder social responsibility".In this paper, the text is divided into five parts:the content of Chinese TV play industry’s social responsibility, the current situation of how Chinese TV play industry undertakes its social responsibility, the vacancy of how Chinese TV play industry undertakes its social responsibility, how Chinese TV play industry can fill the vacancy of its social responsibility, and TV play industry will undertake its social responsibilityThe content of Chinese TV play industry’s social responsibility are defined in four areas:to create economic interest, and promote the development of its industry, to broadcast mainstream values and leading the cultural and public opinion direction, to provide entertainment which can satisfy people’s spiritual and cultural needs, and to broadcast Chinese culture and Chinese image in the international.The current situation of how Chinese TV play industry undertakes its social responsibility includes:the current situation of Chinese TV play industry, the production organizations are growing and have provided many impressive works, TV station and websites have become the two main broadcast platforms, support and guidance policy by the government, the export project of Chinese TV play have achieve achievement.The vacancy of how Chinese TV play industry undertakes its social responsibility shows in:the chaos in Chinese TV play market, the lack of good Chinese TV play, the duty dereliction of TV play’s broadcast platform, the vacancy of policy support, the little success of the export project of Chinese TV play.To fill the vacancy of its social responsibility, Chinese TV play industry must take measures:producers should take measures to create more masterpieces, the broadcast platform should build a stable and mutually beneficial TV market, the government should public more suitable support and guidance policy, TV audience should become fair judges of TV play, scholars should stick to the criticism role.The Conclusion is that TV play industry will undertake its social responsibility.After the social responsibility to fill the seats of the parties, the Chinese TV industry will achieve social responsibility:harvest both economic and social benefits, to create a harmonious cultural environment, broadcast good Chinese culture and Chinese image in the international, to provide viewers what they really need. |
