| Since Beijing TV Station (BTV) broadcast the TV play "A Vegetable Pancake" in1958, Chinese TV play industry has been developing for more than half a century. The TV play industry is a type of program which is of highest socialization and marketization in our country. No matter in the aspect of the volume of programs or the absorption of advertisement, TV play industry possesses the domination compared with other TV programs in the Chinese TV industry.For the TV content industry, the progress of technology and the property of products play the important role of boosting market structure. As the digital technology develops, the state-owned monopoly of the broadcasting platform for TV plays is gradually overthrown. Broadcast channels of TV plays are no longer rare resources and the situation of TV play producers partly alleviates, especially when the participation of the video websites pushed the play fee of TV plays into the age of "Million RMB".From the perspective of the market, Chinese TV play industry chain can be divided into two segments:production and circulation. Based on the production segment of TV plays led by the private organization of TV play production and the broadcast segment of TV plays led by the public TV stations, this article begins with the structure of profit distribution for the main body of the industry chain in the united profit distribution and analyzes the causes that lead to the relationship of the internal horizonal main body in the industry chain and the relationship of the vertical main body in the industry chain. Setting the mature American TV industry as the blueprint and comparing it with Chinese TV industry, the author puts forward suggestions that optimize the main body relationship of domestic TV play industry chain. |
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