Depth Coverage Of The Newspaper Media

Facing television, broadcast and newly arisen medium increasingly vigorous medium competition of the network, cellular phone...etc. is the newspaper of the flat surface medium how construct 'core competencies'? Be taking reader as the center and 'be subjected to many basises' to spread a principle to drive under, local brand newspaper even some professional sex newspaper did persistence 'contents is king'to this, several exquisite articles, scoop out the advantage of newspaper as far as possible, do report way deeply to do deeply and possibly satisfy reader demanding reading.The rise of the television, network, drew on the eyeball of wide readership really powerfully. Is the newspaper of the traditional flat surface medium, its advantage where, this kind of advantage can make the newspaper stand firm a heel to stand together in the invincible position in the market of the future vehemence the competition. Very obvious, in addition to dynamic state news of overall, quickly and in time and outside, report way of detailed and very clear with the medium can deliver of characteristic is the newspaper is special but television, broadcast, network etc. the medium can't compare to of advantage. In other words, depth report way the advantage place which is a newspaper is also the reader's need place.How can make this advantage develop well? This text passes to the discussion and analysis of the depth report background of way rise and development and the reason, depth report way and newspaper relation, depth report the way relate to with reporter, depth report way and newspaper brand, depth report way and medium competition, depth report way and medium public's trust, and depth report way characteristic and the treatise of the function, pass to experience personally personally and to domestic several big brand newspaper depth report way practice of long-term observation, research, think a depth report a way to is a lately a little bit period and local brand newspaper in the reform, the innovation become of a new result, depth report way is newspaper medium 1 have advantage of competitive products is newspaper medium the independence self-renewals in the competition of one the pole dazzling flag.Return in the text after the analysis depth report way at the low in the newspaper and the function how worked well a depth report a way to put forward own views and the viewpoint.The textual purpose is through an article talk point to put forward with concrete the case enumerate, making the worker who be engaged in the newspaper medium and decision maker know a depth report a way the advantage place which is a newspaper well, putting a depth report way in a count for much position, knowing the function of depth report way well, and value a depth report a way in actually the work, strengthen a depth report the plan of the way and carry out, know depth report the way is 'the news publicity want to pay attention to an art' of demand and body now, is also competition ability and difference of the newspaper brand's turning advantage can infinite extension of 1 helps to push a machine powerfully.