Status And Counter-Measures Of "Sanlian Life Weekly" Magazine

"Sanlian Life Weekly" is one of the magazine that has the distinctive characteristic in our country, it is in the leader position in our country magazine.This article from the "Sanlian Life Weekly" magazine started talking about, looking back on the "Sanlian Life Weekly" resumed early, period of prosperity and innovation development stage, and analyzes the characteristics of each stage. Then it analyzes the management idea, structure, orientation and features of Sanlian Life Weekly", and finds its management concept has the sense of time, the structure is reasonable, the positioning is accurate, and the characteristic is vivid.. In order to understand the advantages of its development, compared with the advantages and disadvantages of the magazine and online media, the competitive advantages of the triple Life Weekly are found, but the disadvantages are also obvious.. After the "Sanlian Life Weekly" the survival of the state. At present, the development of relatively large, and has made the digital communications, real estate, automobiles, clothing and cosmetics industry advertising support. But it also has problems in society, economy, media and individual.. In order to solve the problem, especially from the reality of the formulation of the "Sanlian Life Weekly" countermeasures and suggestions. Mainly from the content, marketing channels, financing, self promotion, intellectual property protection and other aspects of the proposed countermeasures. According to the analysis of this paper, the conclusion is that the magazine media is in the period of industry turbulence, the characteristic and quality is the core competitiveness of the magazine, the development of the magazine must keep up with the times.