Status And Trends Of DM Magazine Survive

Rapid economic growth in modern society, consumer demand has become diversified, individualized, Products and markets are constantly broken down.This background, the common mode of mass communication advertising has gradually unable to achieve the desired advertising effect, the dissemination activities by the mass gradually towards the spread of audience fragmentation. Here, a lot of Focus Media rapid rise of the DM (free of charge direct investment) magazine is one of them.DM Magazine has inherited the tradition of DM advertising public communication, free put directly to the audience’s advantage, coupled with targeted ads, testability, feedback mechanisms, and inexpensive, this new advertising model favored immediatelycontinue to grow and develop, thus the formation of the domestic advertising industry is extremely popular in emerging paper advertising media.In November1998, the first DM magazine "Life Express (Life Express)" was founded in Beijing, in major cities, DM magazine as a new advertising vehicle gradually became popular. DM Magazine has a wide range of market demand and reader base, so the growth of rapid staggering. However, according to the relevant survey, the surface of DM magazine market is thriving, in fact, true since the birth of quickly achieve profitability and still maintain a well-functioning DM magazine very few, very few. DM magazine ceased publication closed down due to policy restrictions, single mode, as well as the low professional level of employees in a variety of reasons, speed is also increasing. DM magazine fought the scene is even more surprising. Due to policy restrictions and the professional level of employees, every year nearly half of the magazine ceased publication closed down, but every year there will be a greater number of "new" to join. Both the difficulties of this emerging industry, full of hope, fully aware of the difficulties, efforts to improve the artistic quality of the magazine, readability, combined with a reasonable business model, strong government support, to make the tree seedlings grow.