| Prefecture-level TV into almost every corner of China, prefecture-level TV development, will affect the whole news media industry prosperous and developed, thus, prefecture-level TV news is a role can not be ignored in the media industry. However, in today’s network has developed rapidly, originally weak local stations had a bigger impact and upstream TV media is in constant extrusion. Among them, the strength and a high degree of best represents television news broadcast columns are also facing the path of reform, because the news broadcast columns determines the ratings of the quality of high and low, and to the development of prefecture-level TV ratings of relations. Under this a series of chain reaction, to create the news broadcast program, become the key to winning each prefecture-level TV. In today’s media competition is intense, live news columns is the real battle of competition around the municipal television, network news or TV news broadcast and the impact is to be reckoned with, Especially in the era of new media, Internet connection speed has been unable to stop network live TV ratings, 4G makes mobile news broadcast, it not only brings new problems to live television news, live television news has brought the huge challenge. For after suffered many prefecture-level TV, its news live also in constant transformation, although small productive, but the problem is widespread. Therefore, the transformation and innovation of the live news columns become the research focus in the field of news. By predecessors on prefecture-level TV news broadcast related books, and literature research, summed up their years of live news experience, analysis of the new situation and the present status of municipal TV news, as well as the traditional media, combed the prefecture-level TV news live in channels and content of transformation, and reveals the problems in the transformation process for a long time, from the micro platform, spread of "soft", local features and 4G mobile technologies in four aspects to explore prefecture-level TV news broadcast program effective business strategy. |
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