| The people’s livelihood news refers to focus on the people life as the core, emphasizing closeness and civilian discourse a news style. The definition of the concept of people’s livelihood news, a generalized narrow in two ways. TV livelihood news in its narrow sense is the product of social news and biochemical, it covered areas are mainly concentrated in the category of social news, but compared with the traditional social news, the people’s livelihood news of closeness and more emphasis on civilian perspective. And generalized TV livelihood news is covered with the people living, life, living about all the news content, is very broad, so that the people’s livelihood news is associated with the audience may include political, economic, social life and so on all aspects of information.City television station is different from provincial satellite TV and CCTV, as well as the county television station of the third level TV media, commonly known as the city television station. City in the news stand, under the concept of stations for self-managing attaches great importance to people’s livelihood news column, at the same time, due to its in coverage and column of transmission platform, manpower resources, etc., are related to CCTV and provincial TV, there is a big gap, therefore, in the development of people’s livelihood news, also presented the unique way of development and propagation characteristics, but also faced with many problems at the same time, this article through the study for the municipal television livelihood news, discusses its problems and development strategies. Combining changchun television pickup express and the community office, for example, as well as combined with other parts of the people’s livelihood news, such as "nanjing zero distance" is analyzed, combining with my own three years of work experience, in changchun television to the municipal television livelihood news development strategy. |
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