A Study On The Carnival Phenomenon Of The Micro-blog Topical Issues

With the development of technology, media is changing. Canadian scholarMcluhan believes that "the medium is the message", namely the forms of mediachange itself has great significance. Since2010, micro-blog become one of the mostpopular media with its powerful functions, in "a hot event heteroglossia" catalytic"Carnival" tide, but also accelerate changing the pattern of communication.With the substitution of competitive Micro message and other products,micro-blog thermal cooling trend. However, because of this, micro-blog media’functions are becoming more clearful.Different from SNS to "person" as the centerand BBS "event" as the central feature, during the hot issues, micro-blog tends to take"people" as the network, event propagation. In the reconstruction of social discoursecommunication in the new order, constructing and maintaining and building social"safety valve" community cultural identity at the same time, some negative effectsmicro-blog "Carnival" is under way--language violence, rumors spread, the court ofpublic opinion, negative pseudo environment influences social cognition in theinfluence character by environment, and the existence of risk into social reality.In this paper, micro-blog Sina as an example, the carnival theory frameworkmicro-blog propagation characteristics embedded in Bakhtin, to discuss themicro-blog as a "Carnival square", the carrier characteristic Carnival "spirit of its". Inaddition, combined with the hot issues Sina micro-blog, this paper has carried on caseanalysis, in-depth study of the micro-blog carnival,"micro-blog carnival, Carnival"and the reality form networks of different contrast and analysis of the causes, thecarnival from four aspects. Finally, the social impact of the micro-blog Carnivalevents are analyzed, the negative effect of early warning.