Research On The Development Of Trends Group Journals APP

In the age of internet rapid development, it’s harder to live without intelligent equipment such as computer and mobile phone for people. With the innovation and development of information technology, all industrial go digital and grows more networked rapidly. After iPhone which is a represented intelligent terminal equipment appear, mobile communication and Internet begin to merge in a real sense, and the mobile internet age comes. In the rapid development of mobile Internet, publishing industry should be combined with the development of information technology. At the same time of developing traditional print media, new breakthrough should be done in Digital publishing field. In the era of new media, the characteristics of the information has already developed qualitative change with the change of technology, interactive, real-time, sharing, personalized and communal, these features make the publishing industry must change the traditional model of development to adapt to the change of the media, and keep in step with the times.Journals, as an important part of publications, have big differences on content and time effectiveness of information transmission with other publications. Journals and Internet have a variety of combination way, and with the development of technology, the Journals APPs arise at the historic moment. At present in the application system of mobile devices, lots of journal APPs have appear. Whether it’s free or fee, as a branch of reading APP, Journal of APP has provided rich choice to the users. But on the user loyalty and using effect remains to be promoted. Life journal, as a kind of journals, has its unique features in content and audience. It’s close to all aspects of readers’daily live, therefore it can incorporate into users’lifestyle suitably in the form of journals APP.In order to studying the development present situation of journal APP, the development situation and business model of journal APP are researched by studying of Trends Group journal APP. In the process of research, the Trends Group of fashion lifestyle and geographical journals are taken for example. The most well-known domestic journals are selected, through comparing and studying its APP, the development strategy of different publishing group of journal APP is understood. At the same time, in the research of Trends Group journal APP development process, I also found some problems in the domestic journal APP development. These problems are mainly concentrated in don’t attaching importance to the development of mobile Internet, the content of the APP and the user loyalty, etc. These questions should be thinking about by publishing researchers and worker. I got some conclusion and research results of these problems by studying Trends Group journal APP.Facing the wave of mobile Internet, publishing industry should take advantage of an opportunity. For a long time, the entity bookstores collapsed constantly, the talk of "publication is dead" gain its popularity. In fact, it is the development of Internet technology, makes the recent publishing industry keeping a good development momentum, and make publishing industry upcasting and innovating persistently. Especially kindle which is an outstanding electronic reader is always stimulate the nerve of readers. In the process of merge with mobile devices, the reading class APP downloads have been high, This is the convincing proof that readers continuing to read. So journals, as an important publications, should be firm, constantly innovate in the way of journals APP development. Journal companies should develop more APP which is suitable for the user’s reading habits, furthermore they should through the excellent journal APP to influence the reader’s reading habits. In the voice and situation of nationwide reading, journal APP should be able to readers on top of the mobile device, grasp the periodical market.