Investigating Digital Publishing Trends Within the Consumer Magazine Industry

The introduction of the tablet is changing the consumer magazine industry. This research investigates new and developing trends within digital publishing, specifically the addition of a digital edition published on the Apple iPad. The industry is currently lacking consensus regarding digital strategy to implement these editions. This research aims to identify any existing trends, or lack thereof, through survey and interview responses. Firstly, sample magazines were analyzed to determine topics for examination in a survey and subsquent interview. Secondly, a survey was designed and conducted. The survey sample consisted of creative management of consumer magazines currently offered in Apple Newsstand. Thirdly, a series of interview questions was sent out to willing participants.