The Research Of Periodical’s App Digital Publishing

Since the birth of computer technology,digital publishing has become the hotspot in media.After2010,people are beginning to feel the advent of the mobile internet era,the followed App bring a new carrier for digital publishing,greatly subvert the media environment,development of practice push academic analyze the new situation,to further study the problem of mobile digital publishing.Periodical publishing has not found the right way in desktop internet era,and it is forced to come to the mobile Internet era,mobile internet era give periodical digital publishing its opportunity and challenge at the same time. This paper is in the context of the mobile internet era,it select the comprehensive news periodical as research subjects,with the case study of Metropolis Weekly and The Bund two which represent two different types of periodical App,discuss comprehensive news periodical’s digital publishing issues,I wish to probe the way of periodical digital publishing and find the suitable development model for mobile internet era. This paper will focus on the entire industry chain of periodical publishing it will use economic analysis methods to study the problem in communication field, which will contribute to the communication research systems.