| In recent years, with the further development of media technology, the convergence of different forms of media and communication terminal gradually fusion, form a wave of aggression of the media, newspapers, radio, television, the singular main business in the field of traditional media, began the entire media layout.All media refers to the sum of all forms of media vehicles. But the media is not only limited to the addition of a medium, more specifically, it refers to the communion between different media, through various channels of communication terminal, mobilize all the human senses, can realize the maximization of transmission cover, realize the best communication effect, make the audience get more timely information, even more angles, more visual content reading experience. All other media is a process. Media convergence refers to the fusion of four aspects: one is the transmission channel of the fusion, 2 it is the fusion of content production, three is a fusion between medium, four is the interaction of media and the public, the media through a variety of platforms maximum reach the audience, the audience to interact with the media at the same time, become a vast amounts of information sources and contents of the media.Media ecology, as the name implies, draw lessons from the basic thought of ecology, refers to the medium itself and the environment of system, the best is to achieve coordination and balance, the sustainable development. Full media ecological system of ecological factors including media(medium between various elements, the structure of the relative balance between medium state) and environmental factors(external environment, such as social culture, new media, the economic factors associated with media interaction and achieve a state of relative balance structure). TV media ecology refers to the TV’s own each link and the relationship between the environment system. Just as the natural ecosystem, the television program manufacture of each link is equivalent to the natural food chain, linked together, are closely related. They also include the relationship between television and other media, television media and political, economic, and social and cultural relations.On January 10, 2015, the new broadcast Silent Separation, jiangsu satellite TV ratings is 0.792, dragon TV ratings is 0.563, network hits breakthrough. The most-watched is jiangsu TV play 1.631 when broadcast finale, network top 300 million hits. These figures illustrate the emerging media, in the land of the its to quickly to television viewers form shunt is tangible.The television ecology also has the tendency of imbalance, circles appear in television shows itself a spoof, cloning, the David as ratings and economic efficiency, excess zhuifeng replicate success stories, TV program type high repetition rate, the audience aesthetic fatigue. In reality star hot period, Sisters over Flowers, flowerH4, Divas hit the road, HappySunday, Family Go, repetition rate is too high, you’re alone, hype and consumption stars to prop up the entire program.The As higandang and god hero recently, god is red Perfect world, film and television culture co, LTD. The production company is taken in the previous chu legend, Steel guitar and let’s get married this TV series, and loveisnotblind, steel of the film, now they just wind entertainment and turf, rob ray play to specialty play of the game equipment on the celestial clothes, I’m not jump to conclusions, just feel from the transformation of the old artist zhang jinlai, to the transformation of production company and screenwriter, ray industry of the play is so strong, mango early stage to test the waters ugly invincible ratings, two years even take the four seasons, the magic phone ratings by an average of 4% to become the CCTV 08-8 viewing champion, happy every day, but not TV viewing champion in 2013, also received the 27 th film and TV play third prize, and the recent shigandang and god hero is sitting on a continuous and stable high ratings. Even the white beauty and big long legs 2, there are more than 150 million amount of play. How can this let us pause to ensure the quality of economic benefits at the same time stick to the quality of TV.In all the media environment, TV media how to continue to occupy the important position, in an impregnable position, content is king, but still, improve the quality of TV programs is still the key. TV show Dad Where going provides us with the successful cases, give us about how to cope with the impact from TV media. TV media with all media to new media, insufficient clear their own conditions and inherent advantage, gain, rational innovation, content is king, cling to show themselves, to strengthen the construction of the brand, to further customize for their own development strategy, increase its value, in order to realize the long-term development of television media ecological balance is a focus in the study of this article.Thesis using the method of literature material and questionnaire survey, qualitative and quantitative, combining research all the media of TV media in the ecological status and development strategy. The first chapter of this article first introduces the research background and research significance, secondly analyzes the research status at home and abroad, and explained the study methods, finally this article research innovation and breakthrough.Paper in the second chapter is on the media and the media ecology theory, to define the concept.In a paper in the third chapter, the author analyzes the entire media influence on television ecology, including the analysis of the television and new media itself, including the advantages and disadvantages of them, all the media of TV viewers, the media of TV transmission way change, all change in the status of propagation of TV media.Thesis in the fourth chapter analyzes the status of TV. The main is two most TV ecological factors and environmental factors. Including the television itself environmental analysis, people are used to watch TV, through the network, ray play too much entertainment and so on. In addition to television and other media relations, television and the relationship between political, economic, social and cultural status.With examples in the fifth chapter analysis the ecological survival under the television media, in reality show Dad Where going, for example, supplemented by questionnaire investigation and analysis, it is concluded that under the media for the whole ecological successful TV show, with new media power, coupled with good content, set off a upsurge reality star.Paper try the last chapter is analysis of media ecology in TV’s future development, mainly divided into three parts: differential survival, integrating media survival and survival quality. |
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