By Xinhua News Agency Analysis Of The Problem Of International Spread Of Media And Countermeasures

Following the development of global science and technology, the connection ofeach other become much closer than before so people can learn current news throughelectrical equipment. The key factor supporting the development of media isflourishing technology, timeliness of information and the sensitivity of reporter;however, it is not every medias can achieve that enlarge the influence of media.Publicity is permanent topic, which can spread the specialty of media, increase theaudiences, and the power of influence. As a result, spread to society is the problemthat media should treat carefully. In the field of spread, the Xinhua News Agency isthe great example, which shows the Chinese culture and the political influence ofChinese government to the world, so it has improved the influence of China.International communication is not only to accept the information of foreign country,but also to build identity of culture, so spread became the essential way in developing.For realize the goal of the Central Committee of the Communist Party of Chinawhich improve the ability of spread and build the top international media, the mediaof China should hard working. In the time of globalization, the developing of digitaltechnology, Internet, and communication makes much closer between countries, sothe high quality international spread is much more important than former time forbenefit and security of China.The purpose of this article is to combine the present international situation to findthat the media in the leader position in the international communication methods,from the use of theoretical analysis, literature research, case analysis research on theinternational situation and the existing problems of the media in China, and combinedwith the success of the Xinhua News Agency of precipitate correspondingcountermeasures, the Xinhua News Agency the successes of the problems existing inthe international spread of media in China, due to the differences between Chineseand western culture and history is the spread of the media is not the cause of thesuccess in our country, this paper analyzes the Xinhua News Agency successfulexperience, also can be seen from the international spread of status quo of China’smedia existing problems, and find out the accurate audience positioning, according toXinhua News Agency success find out the key point of transformation, our countrythe status quo analysis of the problem and work out the corresponding countermeasure, found that aims to make China win more say, so as to change the"weak" east west strong forms of public opinion.