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Reporting Strategy Studv Of China News On Overseas Social Media

Posted on:2018-03-14Degree:MasterType:Thesis
Country:ChinaCandidate:L BaiFull Text:PDF
GTID:2348330515985359Subject:Journalism
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Under the framework of virtual cosmopolitanism,overseas social media is becoming a significant platform for China's international communication.This thesis mainly discusses how China news are reported on overseas social media and what changes are brought to them in the new media age,which helps find better ways to present a real China to the world.Virtual cosmopolitanism is the digital version of cosmopolitanism,for it combines cosmopolitanism and social media.Compared with the corporeal cosmopolitanism,virtual cosmopolitanism is bringing intercultural communication to an unprecedented level through social media,which provides virtual space to develop virtual third cultures.Virtual third cultures transcend national,ethnic and racial boundaries to create hybridized global citizens,who become global news producer and consumer from the silent majority before.Overseas social media has become a major platform for Chinese media to create virtual third cultures and develop international communication.The use of new technology is forcing and driving tremendous changes taken place on global news production and communication.According to the analysis of news reporting from Xinhua News Agency's accounts on Facebook and Twitter,there are 3 major changes in this regard:Firstly,in terms of discourse system,the news reporting on this platform focuses more on dialogue and interaction.It now tends to present simple stories from unique perspectives to audience in a reasonable,flexible and objective manner.Secondly,as for content production,instead of a simple mix of news articles,photography and videos,all media news production is highlighted now.Journalists who used to work separately team up currently and boundaries of editing departments are broken than ever before.Besides,live-streaming,as a way to produce news,is developing rapidly.Thirdly,in terms of communicating effects,overseas social media platform can be a shortcut for making the Chinese voice heard.Its instant response can also help readjust the reporting strategy.Using straightforward words,understanding audience's mind,and grabbing more attention are the appropriate techniques on overseas social media platform.
Keywords/Search Tags:Overseas Social Media, International Communication, Xinhua News Agency
PDF Full Text Request
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