Research On The Management Of A Certain Army Medical Press

It is a new subject about how to innovate army press management under the newhistorical condition with local presses reform as enterprise. The paper gives a earnestdiscussion about army press’s advantages in management strategy, resource optimization,army and local union and digital media hoping for achieving maximum managementtargets via researching and analyzing management innovation problems and reasons ofone army press.Though many domestic scholars have researched the problem ofmanagement innovation about china presses under the background of majortransformations and development, the paper stresses management innovation issues of onearmy medical press. Previous researches mainly focus on market-oriented operation oflocal press, and there are no researches on management innovation of army professionalpress especially no systemic research. The paper has a unique vision of taking particularityof army publishing and army press own characteristic as research object.On the basis of reviewing the development of one army medical press the paperraises the main measures taken in the reform, analyses the characteristics and the actualeffect, and focuses on analyzing the main problems existing in the management. Mainshows as: poor overall situation of publishing plan, subject of management innovationability is insufficient, lack of creativity, the condition of employees in all aspects of thedevelopment of the digital difference big, market position and product market of powerfuldiscrepancy, etc.This paper analyzes the main reasons for these problems, just like the publishingindustry and its management system has abuses, the particularity of military press, thecurrent publishing project responsibility system is not perfect, performance appraisal andcompensation management system is imperfect and so on.This paper puts forward the countermeasures of these problems. Main shows as: howto establish good selective and efficient personnel system under innovation managementsystem; how to improve publishing project management especially about introducinginformation technology on publishing project management and achieving scientificconfiguration of multiple publication resources; how to establish digital copyright incomecredit mechanism from technical level to legal level and how to widen marketingpublishing channel, and so on.