| Abstract:With the increasing of pace of life, dramatic changes have taken place in people’s material life. Most people would demand more on spiritual life when they get certain satisfaction in material life. After busy hours from morning till night, the common people go back to home, lounge on sofa, and turn on TV. Besides passively receiving news both at home and abroad by TV, the common people also want to see fresh news and programs which are closely related to their life and could relax their mind. Life service of TV programs, by taking the common people’s eye as an angle and folksy style, greatly meets people’s demand, and thus wins love and support from audience. In the development history of about thirty years in our country, life service TV programs always insist on the idea of "service to the audience" continually meet audiences’multilevel life demand, and make programs and audience closely bond together.In recent years, life service of TV programs competes with each other in various shapes, and presents infinite activity and vitality. But, when life service TV programs flourished, we also noticed that, there are some problems in this kind of program, such as fossilized form and homogenization phenomenon, even over-entertainment of program content and vulgarization trend. All of those problems should catch the attention of all TV workers. At the same time, with the emergence and competition of life service of TV programs in every TV station, there are lots of fresh elements emerging in this kind of program, which refreshed normal mode of life TV programs and presented strong competitiveness.Life service of TV programs, represented by We Are All Consumers in city channel of Tianjin television and Housekeeping Queen in Hebei television, broke the traditional boundaries of previous program form, which not only held some characteristic of research and suspense, but also creatively added more or less recreation and variety elements to programs. That kind of program greatly raises its appreciative value and ornamental value, and is deeply loved by audience. This article, mainly using relevant theory in advertisement science and journalism, discusses new characteristics in life service of TV programs like We Are All Consumers in city channel of Tianjin television, analyzes its new trend, and makes some positive suggestions to We Are All Consumers, hoping to offer some reference about innovative development of life service of TV programs in our country. |
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