Network Media Irresponsibility Phenomenon In The Process Of Information Transmission

In recent years, the network media as a highly technical advantages of newmedia, the media play an irreplaceable role in the process,The spread of the networkmedia is wide and its influence is big, make each pass through the network media thenews might have an incalculable "butterfly effect".Large Numbers of breaking news isthrough the network media reports in a timely manner, in the first place caused strongrepercussions in the whole society.Network media itself have limitations, in pursuit of hits and influence, somepractitioners at the false news as a stunt, or cater to the vulgar taste of audience, tospread violence and vulgar information.There are other online media in order toobtain higher advertising benefits, at the spread of unhealthy advertising, falsepropaganda and so on,A series of online media irresponsibility phenomenon has led tothe industry and the educational world attention.Causes the network media fail tofactor is not a single, however, the audience psychological changing, the marketeconomy tide of media commercialization, entertainment tendency to a great extent,affects the choice of media, at the same time, the lack of news law system, mediamanagement system is imperfect, interests and corruption of the implicit function,such as exchange, both in the phenomenon of media responsibility factors are toblame.For this kind of phenomenon, the paper made clear the specific research ideas:the first chapter is the introduction, introduces the selected topic background andsignificance, research methods and ideas;Second chapter summary of social mediaresponsibility, through combing the western and domestic development of rheologicalmedia social responsibility theory, analysis of network media should have socialresponsibility view;Chapter3is the main performance of the network media fail tohot issues in the process of network media as a case, analysis of network media, thedifferent manifestations are many;The fourth chapter network media the cause of the phenomenon are many, the dominant factor from the audience, the internal factors andexternal environment factors for the development of network media in the hiddentrouble, etc, the author analyzes the reasons of network media fail to;Chapter vsolution to the problem of network media fail to explore, from the social groups,network media, the government administrative department of the three main body,discusses the solution of the network media responsibility.In view of the network media irresponsibility phenomenon, this paper fromtheory and practice analysis, this paper discusses the current situation of networkmedia responsibility, from different angles the reason and improving measures.