Study On The Media’s Social Responsibility In Reporting On The Doctor-patient Relationship Events

Currently, China is experiencing an economic transition period which caused a variety of contradictions, especially the problem of the doctor-patient relationship.It is doctors’ responsibility to heal the wounded and rescue the dying since ancient times,however, with the continuous development of market economy, the harmonious "natural Allies" relationship between patients and doctors is gradually collapsing. They alert each other, which lead to the enhancement of doctors’ self-protection, thus the patients’ medical cost increases, the medical development pace slows, patients’ interests are damaged, and the stability of the society influenced at the same time.For evil news rides fast, while good news baits later. Part of the media coverage on the doctor-patient relationship events are biased which sometimes caused completely negative guidance to society. Because of the strong natural propagation of the negative event, the media coverage has a greater influences on people and even be able to dominate the audience view on the events. Nowadays our society is badly in need of the harmonious doctor-patient relationship, thus the great importance must be attached to the function of the media.Based on the summary of predecessors’ research, this paper takes the media coverage on the doctor-patient relationship events as the point of departure, and emphatically discuss the realization of the media’s social responsibility in China as reporting the doctor-patient relationship events. By using the method of combining quantitative with qualitative, the author select samples as the research objects in the form of keywords retrieval in "Baidu news", classify and research the effective samples one by one according to the six major categories, summarize the variation trend of the media coverage on doctor-patient relationship in recent 10 years in our country and then conclude some missing parts and the reason analysis.Finally, put forward the suggestions for improvement on the responsibility defect of media in the process of reporting such a hot topic of society. And hope the media give positive publicity objectively and impartially in the process of reporting in future to revealsocial problems more properly, considering from the following two aspects: society and media individua. Through the multi-efforts, the most fundamental aim is to enhance the social responsibility awareness of the media itself, to create a harmonious doctor-patient relationship, to make the whole society create an atmosphere of humanistic concern, and to achieve the goal of creating a harmonious society ultimately.