Vestigation Of Virtual Reality Technology Applied To The Exhibition And Sell Of The Clothing Shopping Mall

Virtual Fitting Room is a direction of Virtual Reality Application, it’s also an interactive platform used in electronic business affairs of garments. Clothing sales accounted for the entire commercial trade is very large and particularity, which requires the customer through personal participation and experience. In the process of realization of virtual fitting room, human activity participation and authenticity is the user with an " immersion" are a part can’t be ignored.Digital garment technology and marketing business development makes shopping at low cost to collect and analyze the different customer information and demand, through flexible, flexible system customization. Mass customization will give each guest bring shopping personalized goods and services possible. Construction of a mass customization technology based on the platform of electronic business affair, can be customer oriented to provide virtual shopping, personalized fit clothing and other high value-added services, but also can improve the efficiency of customer shopping mall, reduce operation cost, increase the selling point, enhancing marketing competitiveness.For the convenience of customers in the market can effectively select fitting, virtual fitting room appears to be inevitable. Virtual fitting room provides users a real-time interactive platform, which allows user to choose a variety of clothing, and the selected clothes in the virtual mannequin on fitting.This paper discusses the virtual reality technology in the market marketing’s role is mainly the development of virtual fitting room as a main direction, virtual fitting room will try on clothes and search process com., can the user interaction with the torso of a human body shape information and try on clothes to a binding effect, and fully meet our customers personalized, diversity use requirements and try on efficiency. Customers can adopt a built-in3D body scanner real-time interactive platform, free choice of clothing styles, and virtual clothing data is derived from the mall backstage database, including shopping malls in the various styles of clothing brand, can basically meet the needs of customers.Meanwhile, this paper through a large number of research, combined with the existing technology and customer in aesthetics, human physiology, clothing collocation theory, color theory and many other aspects of3D virtual fitting room in shopping malls in the application and experience of the process, but also focuses on the virtual reality technology based on the research of the composition of the fitting room section and in the shopping malls clothing sale in the significance and advantage.