| During the past couple of years, the online shopping market of China has achieved an explosive growth. According to the sales ranking of online shopping, clothes, as the most popular commodity, steadily sit the first chair of best sales. Compared to the various traditional clothes distribution channel, online distribution has skipped agents and distributors, significantly saved the cost arising from the distribution process. In such manner, clothes enterprises share the saved cost with the customers. The favorable price and convenience as the core advantages have attracted more and more customers' attention. After almost ten years development of domestic e-commerce, the online payment system, logistics and the system evaluating customer's shopping habits and other essentials have primarily been established, the entire environment is benefiting the growth of online shopping mall. In addition, the state has issued several measures on the expansion of domestic needs, which would fundamentally secure the increase of consumption. Therefore, the study on online exhibition of shopping mall would be of great practical importance.As an exhibition window, the website of clothes enterprise plays an important role in marketing of online shopping. The website, after being specially designed and by means of space planning, layout, color configuration, multi-media, is to create an exhibition environment with art appeals and artistic features. By using the environment, the clothes enterprise could purposefully and logistically exhibit commodity in front of customers, and stimulate the customers to buy the products.The online shopping mall system is a information system with B/S structure. The main tools for development of this system currently include ASP, JSP, PHP, and etc. And the data bases that have been utilized are mainly Oracle, SQL server, and etc. The exploration of this project involves the following technologies: Microsoft Windows XP as platform, SQL server 2005 as database, IIS as server,ASP.Net as dynamic publication technology, Dreamweaver+VS 2005 as website exploration tool.This system consists of two parts: foreground customer part and background management part. Foreground customer part includes customer online registration, log in, product purchase, product browse, product information inquiry, and etc. Background management part includes product information management, purchase order management, general manager management, customer management, and other information publication management.Through the study and analysis on current exhibition ways of online shopping mall, this paper will specify the unique character of online shopping mall exhibition and the latest exhibition method, and design the website space and product exhibition, and also establish online exhibition system and a brand-new product exhibition method by utilizing technologies concerning internet, database, and online exhibition. The author has accomplished the analysis on demands of system, design of function and webpage, design of whole structure, the writing of foreground program code. |
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