Application Of Digital Virtual Exhibition Design In Shopping Center

Now flourishing commodity economy, the commercial shopping center also conform to the era of the new economy came into being. Commercial shopping center marketing presentation is which a very important link, its quality directly affects the business economic benefits and brand influence, a variety of marketing development method can not only provide a good interactive experience, can also increase consumer attention to the commodity, meet the people's increasing needs experience and aesthetic consciousness. At present, most commercial shopping center marketing display method is relatively simple, lack of innovation, does not stand out in many peers, not only commodity information not effective communication, fire Fee are not with goods to form a good interactive experience, for the sale of commodity image, commodity caused negative effects. Digital virtual technology is becoming more mature, for all walks of life has brought vitality, fusion and commercial shopping center is the commercial shopping center development has injected new blood, the application of virtual digital display can present abundant, avant-garde marketing display, this also is to commercial shopping center development provide a good opportunity and prospect.The concept of virtual digital display and commercial shopping center, of the development. First, analyze the virtual digital display in the application of commercial shopping center, from the type of application, technology types and application characteristics, combined with the case of systematic summary and classification. The second, the digital virtual display and commercial shopping center combined analysis of the traditional marketing display way limited and digital virtual display into bring change. Third, automobile marketing display for the theme of the holographic projection display design practice research, to virtual digital display in the marketing display design application attempts to make exploration. Finally The future of digital virtual exhibition in the shopping center business development in the imagination and prospect.