The Research On TV Communication To Demonstrate And Promote Chinese Characters And Existing Problems Under The Environment Of Network Media

The birth of the Internet is not a long time, but its influence has penetrated intoevery aspect of human life. The wide application of network technology, has broughtthe world unusual opportunities for development, its scientific nature, fashion,rationality and applicability of quickly get the approbation of the practice. Internet notonly deeps into our production and life in a unstoppable trend of the development, butalso impacts of our ideas and ideology. Now people can anytime, anywhere to websitebrowse news, watching TV, access to learning materials, and never leave home canshop through the website, the convenience that network media brings to our life is thetraditional media can’t compare, at the same time, however, network media brings thenegative effects to our traditional cultural heritage. A remarkable feature of networkmedia is to use the keyboard typing instead of handwritten Chinese characters. TheChinese character is both beautiful and neat through the keyboard input method towrite. Keyboard input method is getting the favour of people more and more becauseof its simple and learnability. Behind of the convenient, however, is Chinese "start toforget the word" phenomenon occurs frequently, Chinese character s inheritance hassuffered an unprecedented challenge. Chinese characters is the core content ofChinese culture, is the carrier of Chinese culture, every Chinese character is a uniquework of art. As the only writing system in the world until the ideograph, Chinesecharacters have rich cultural connotation and aesthetic implication, is thecrystallization of the wisdom of our nation ancestors, is one of the most splendid treasures of Chinese civilization. In Chinese characters broad and profound culturalfoundation, there is a high strong national consciousness and the creation of anunyielding wisdom. Therefore, we can’t lead our traditional cultural heritage tofaulting because of the development of new technology.TV as one of the strongest mainstream and authority media, has a wide audiencegroup, TV was the pacesetter for the mainstream culture at the same time, so, with TVmedia as the spread of Chinese characters heritage carrier is most appropriate. Giventhe common "start to forget the word" phenomenon, CCTV and Henan TVrespectively introduced two TV show "Chinese characters dictation conference" and"heroes" of Chinese characters. The two programs have sparked a national debateabout Chinese characters. The Chinese characters dictation conference assembly is in670million not to repeat the audience quickly set off a "say" Chinese characters, tothe national people’s boom. People picked up the hands of the pen and began toself-checking on account of watching Chinese characters. Chinese characters showthe audience from different ages of group. Both show in demonstration promotion ofChinese characters has played a huge role, in arousing people to refocus onhandwritten Chinese characters, appreciate the beauty of Chinese characters, etc, thereare a lot of success. Therefore, this article is to discuss how television disseminationunder the network environment is demonstrated and problem of Chinese characters toconduct a comprehensive study.This thesis is divided into five parts:The first part: Mainly to sort the article selected topic background, the selectedtopic significance, as well as the predecessors’ research achievements in the field,Chinese characters from the angle of communication of TV inheritance to researchdoes not see more. At the same time discusses the thesis research methods, innovationand research difficulties and emphasis of this paper.The second part: To define the concept and characteristics of network mediaenvironment, points out that the advantages of the network media because of itsstrong interactivity, large capacity of information, timely to inheriting the positiveeffects of Chinese characters, at the same time to point out the network media byusing the keyboard input method leads to the occurrence of "start to forget the word"and "network language" specification using the negative impact of Chinesecharacters.The third part: To analyze the feasibility of TV media in demonstrating Chinesecharacters. In the current network media environment, TV media is the most beneficial mass media because of its social education function, strong authority andcredibility, propagation content guard a pass strictly, pictures and texts and wideaudience. The resulting to TV media as a carrier of Chinese cultural heritage is themost appropriate.The fourth part: In the current network media environment, people start toforget the word "phenomenon appear more and more common, in the face of all this,as a mainstream media television to undertake the social responsibility of themainstream culture. CCTV and Henan TV respectively launched "Chinese charactersdictation conference" and "heroes" of Chinese characters. This chapter mainly givesthe summary of the two programs show form and through the questionnaire surveyanalysis on the social influence of the two programs, as well as the Chinese charactersshow the Chinese characters in its paradigmatic popularization success wassummarized. Chinese characters show of television media "agenda setting" to arousepeople’s attention opponent to write Chinese characters, the education function of TVmedia for the audience to learn Chinese characters set an example, application oflanguage experts to ensure Chinese character demonstration to promote theprofessional and authoritative, guests at the scene of the show teach through livelyactivities to the audience interpretation of Chinese characters, the use of networkmedia to develop Chinese marketing channels at the same time, the formation ofmultiple screens to watch, across the screen interactive communication pattern,interactive development program to the greatest extent, increase audienceparticipation, improve the influence on the popularization of Chinese characterdemonstration.The fifth part: Mainly for Chinese character class television program indemonstrated and sorted out the problems of Chinese characters and put forward thecorresponding countermeasures and Suggestions."Chinese characters dictationconference" and "heroes" of Chinese characters are all exist the problems that thewriting is not standard, stroke order does not reach the designated position, dictationwords too uncommon, to sound and meaning, Chinese characters have no problem ofcomprehensive demonstration. To solve above problems, this paper puts forwardspecifications of writing, perfecting the system, and other corresponding feasiblesuggestions.