Research On New Media Interactive Media Under The Perspective Of The Integration Of Domestic TV Talent Show

Nowadays, the development of new media is increasingly profound impact onpeople’s life, it is even changed people’s original life style. The research of new mediahas not only remained at the technical level, the new media in the dissemination ofcontent and method of research is gradually in-depth. The television as the traditionalmedia is changing along with the development and changes of the times, andexperienced a severe concussion and change. Old and new media in the rapiddevelopment of the present, produced and fusion inevitable collision, communicationand its effect is also triggered a deep thinking of the media. State of new talent showtraditional TV media, also experiences from birth to the development, from the rapidrise to the bottleneck, from exploring the groping to multiple changes of rebirth. Thecollision and integration in old and new media, interactive fusion and representativeChinese TV shows and new media. In this process, we can see the traditional TVmedia self break, also the rapid development of new media, and the propagationeffects interact in the fusion, also influence the future direction of all practitioners.Therefore, in the whole from the perspective of media integration, interaction analysisof domestic TV shows and new media integration is a very valuable research topic.The research object of this thesis is set to new media interactive media under theperspective of the integration of domestic TV talent show. The definition of theconcept of the media and the new media from the angle of theory, and theirpropagation characteristics. And in the time span of ten years, to explore the paralleldevelopment Chinese TV shows and new media. In ten years China’s most influentialtelevision talent show "good sound" Chinese as sample, analyze the text from theinteractive program development and new media perspective, to rapid fusion in thegrid context, to explore the future fusion China traditional television and new mediadevelopment road.The full text is divided into six chapters, the specific contents are as follows:The introduction part first elaborated the research significance and the value ofthe selected topic reason,, and extension, definition of research object, objectivestatement of development situation Chinese TV shows and new media.The first chapter, discusses in detail the "media" and "new media" the definitionand characteristic, development background and characteristics of the past ten years,the new media interactive mode may be brought to the TV program. The second chapter, reviewing the course of development of China TV shows.Starting with the most representative of the "super singing girl", show the basicappearance development China TV talent show first, find out the deep reasonsChinese TV programs from the expanding rapidly into the bottleneck, and find newmedia with Chinese TV talent show integration development process.The third chapter, from the beginning of this chapter, will focus on samples to"China sound", comprehensive display of "China sound" program form, production,dissemination of ideas, analyze the deep reasons behind the rapid rise and timebackground, the factual basis, for background for the following chapters.The fourth chapter, third chapter to undertake China "good sound" A new forcesuddenly rises.’s analysis, the basic mode of operation and program form ofcommunication from the perspective of "focus on China good voice" and new mediafusion. Analysis of the great effect of communication using social media totheoretically.The fifth chapter,"the depth of cooperation China good voice" and Sohu Videoas the key cases of this study, as a successful model of China TV shows and newmedia fusion, the cooperation process and demonstration effect from two aspects ofprogram performance and market income.The sixth chapter, through the media perspective, in-depth study of theinteraction Chinese TV shows and new media, summarizing the developmentexperience of failure and frustration, examples of successful interpretation of itspower grid under the background of the integration, to the future ten yearsdevelopment strategy from, explore Chinese TV shows and new media to continue thedepth of interaction and integration path.