Research On The Governance Of Micro-Blog Rumors

With the rapid spread of the Internet, new media of micro-blog came into being in an open, sharing, personalized Web2.0era. Everyone is reporter and media becomes reality. As a relationship based on information sharing, dissemination and access platforms, micro-blog use about140words of text updates, instant sharing and proactive push, it has a strong interaction, terminal convenience and infinite communication, its low threshold limits and grassroots culture make it a huge repository of information distribution.Micro-blog has characteristics of low threshold and short, flat, fast information dissemination which provides the soil for breeding for many rumors, Mei mei.Guo events, little Yue Yue incident and "723" motor car accident astronomical compensation and many other luxury living Lei Feng rumors frequently appears in the micro-blog platform, raising strong concerns of ordinary people, resulting in adverse social impact. Rumors spread likely more concentrated outbreak, viral spread and exponentially growing in the era of micro-blog. Rumors, that from germination to the development of hot spots and until disappearing, has many participants and numerous information nodes, it also spread fast in the whole process non-controllably.Rumors on micro-blog have a very extensive damage, from personal reputation of victims which cause great mental distress to large affect social stability that endanger public safety.besides, it also make a profound impact on our network environment..To effectively control the spread of rumors on micro-blog, the key point of this article will be placed on how to mobilize the general public enthusiasm of prevention rumors. In this ecosystem, the government, operators, media and the public need to work together to build a harmonious and healthy micro-blog network environment.