Media Reports And Shaping The Image Of The City

This article mainly probes into the construction of inside and outside the media image of Wuhan city, Hubei province. As far as possible in order to make this paper studies the objective comprehensive, this article selects the December1,2008to December1,2013in Hubei daily, Nanfang daily, the liberation daily, Sichuan daily, the People’s Daily reports of Wuhan city in1575as a sample analysis. Through content analysis, the author mainly from the subject, report tendency, genre, news sources, report forms in the five dimensions of five media reports of Wuhan city has carried on the statistical analysis, a preliminary conclusion: for the overall image in Wuhan city, Hubei daily reports of Wuhan city is given priority to with positive coverage, the report presents a good image in Wuhan city; In the People’s Daily reports of Wuhan city also is given priority to with positive coverage, but less than the Hubei daily, report showing a good image of Wuhan city; Nanfang daily, the liberation daily, Sichuan daily reports of Wuhan city in the number of negative reports are significantly higher than the Hubei daily and the People’s Daily, the report presents a poor image of the city of Wuhan city. For the Wuhan municipal government activities, economic development and people life, transportation, construction, public security, education level, the environmental protection seven specific image, five of its media had different degree of attention and image creation. And the media in Wuhan five seven specific image will appear bigger difference, there are three main reasons:first, is influenced by regional protection and long-distance supervision principle; Second, associated with different media positioning in Wuhan; Third, related to different provinces and their own development needs. For both five media shaping the cause of the large differences in Wuhan city image, the author puts forward four strategies to promote the image of Wuhan city:first, local media reported on the tendency as well as some more criticism. Second, the local media should focus on to improve the quality of citizens in Wuhan city guide; Third, Wuhan municipal government should strengthen the communication with media outside the province, to raise their level of public relations; Fourth, the structures of both media news source sharing platform.