A Study On The Spread Of The City Image By The Food Media ——Taking The Video Of Wuhan Cuisine In Bilibili Platform As An Example

The dissemination of city image is a necessary way for people to have a better understanding of the city.The dissemination of city image can not only show the economic development level and residents' living conditions,but also help to deepen people's recognition of the city.With the accelerating process of urbanization in China,the competition between cities is becoming increasingly fierce.In the era of new media,how to carry out efficient urban image communication with the help of the east wind of We Media has become an urgent problem for relevant departments to solve.As the most personalized symbol of a city,gourmet food with urban characteristics has gradually become a unique way for people to remember the city.Therefore,gourmet food is a more appropriate communication carrier for the study of urban image communication.This paper selects the We Media in the food area in the BiliBiliplatform as the research object,while BiliBiliis a well-known video barrage website in China.Therefore,the research on the communication of WUhan image spreaded by We Media in gourmet field is to rearch the content produced by the media — the video spreading image of Wuhan.Firstly,combined with the theories of communication and semiotics,this paper deeply analyzes the specific symbol presentation of We Media of food area in Bilibili platform in Wuhan city communication,and the implication of extensional signs behind the symbol from the two dimensions of linguistic symbol and nonverbal symbol through content analysis.Secondly,this paper focuses on the symbol construction strategy of BiliBiliplatform gourmet We Media in Wuhan urban communication,including dynamic aggregation of multimodal discourse symbols,rich content forms,explicit symbols,construction of narrative low context,and multi-level symbol strategy to jointly build Wuhan urban image.Finally,by analyzing the comment of gourmet we media,this paper explains in detail the audience's overall positive and identifying emotional tendency towards the city image of Wuhan in the dissemination of gourmet we media.It also summarizes the specific urban image of Wuhan in the food We Media from four aspects: geographical environment,urban landscape,citizen character,and food culture.The author further briefly puts forward that We Media should change the narrative strategy,enrich the depth of content,and other optimization strategies in the city image communication,in order to provide inspiration and reference for the city image communication of We Media in the new media era.