From Modern Characteristics To Explore The Fusion Of Traditional Media And New Media

With the explosion of information technology and the Internet, people have more choice of obtaining information, get rid of the constraints of traditional media. Meet the needs of people and market changes, extend industrial chain of traditional media and new media, From content production to content distribution.Introducing social background of our time, analysis the characters of traditional media and new media. Make an overview of each one’s core strengths. It is concluded that the relationship between new media and traditional media has already from competition to cooperation.Expound the development direction of media convergence. With CAR AND DRIVER case study, make a plan of the direction for future development. The design of CAR AND DRIVE iPad electronic magazine as the object of practice in this paper.