Research On The Developing Of Baosteel Marketing Analysis System Based On Project Process Management

Post secondary share offering and acquisition of some steel-making assets in2005. In this case, Baosteel has to build up multi-dimensional marketing analysis system based on its original integrated dataset system to meet the needs of sales business development so that to provide a scientific basis for major decision-making and customer service. It is noted that the success or failure of softwareproject directly links to personnel,great difficulty in controlling project progress and quality、whether communication of team members is smooth or not lead to the success or failure of project. These factors also directly result in software project management "black hole." Therefore, this paper focuses on the study of management methodology of Baosteel marketing system project and the application of its project management theory in this project.This paper begins with the necessity of Baosteel marketing analysis system project, systematical explanation on the need of building up this project. The paper comprehensively analyzes the actual need of project and kick-off management, then combines the need to identify the structure of software system and technique plan, finally determines the form and duty of project team. What is more, to determine the progress, quality and communication plan of each project phase, it also looks at the project management theory and actual implementation situation, as well as studies on the progress, quality and communication plan of each phase of life cycle in the project. In the end, makes an effective control on the progress, quality and communication plan to achieve the project target by studying on the application of project management knowledge system in the process of project implementation.In the course of the project, the project team should take characteristics of software project into account, make practical use of the project management method in the process of building up marketing analysis system through the use of "focused on kick-off stage, detailed planning, regulated implementation, control well carried-out, acceptance strengthened "management approach to promote the success of project implementation, at this stage, management methodology of marketing analysis system also makes up for practical feasibility of operation and providing platform of research on software project management given the fact that software project management is still not fully mature. Project management knowledge system should be in conformity with the application of the actual situation of Baosteel marketing analysis system, it will not only guide to achieve the project objectives in the orderly way, but also provide useful experience for building up company’s software project in the future.