Research And Development Of Sports Television Entertainment Fitness Perspective

Sports TV entertainment programs is an important intersection of sports on television and entertainment TV program, an important window and publicity and display the national fitness activities. Sports TV entertainment program is not only an important field of TV business development, also is the media people especially important sports media social responsibility.In this paper, the integrated use of literature, expert interviews, case study, logical analysis and other research methods, on the development of sports TV entertainment programs, CCTV gives an overview of the introduction:from1998the French version of "city", in2014April the end of the "who is the king" Folk China badminton tournament, sports TV entertainment programs, the CCTV experience introduction, modification, reference and research and development stage. Among them,"who is number one" table tennis and badminton tournament is to promote fitness folk context independent research and development in the country a new sports TV entertainment program form.Although the sports TV entertainment programs in China have entered into the reference and development stage, but the program is not enough diversity in form, also can’t very well into our national traditional sports elements, in the layout, content, form and packaging have to innovation. Combining with the development of sports TV entertainment program on CCTV, this paper studies and discusses the principles, elements and the development of sports TV entertainment fitness background:in program development, the creative team should be in accordance with the focus on social benefits, economic benefits, pay attention to entertainment experience, around the "Outline" National fitness guidance, focus on the overall planning, the imitation and transplantation, combined with our national traditional sports, exploration programs, specialized new production, strengthen brand awareness and packing method, the creation of industry mode and standard of China Sports TV entertainment program development, and create a sports TV entertainment programs in China’s leading brand. Sports TV entertainment programs can meet the demand of social culture, also can promote the development of national fitness. Sports TV media should undertake the social responsibility and mission, as the sports TV entertainment programs, research and development of high quality people making, a high level of.