Explore The Digital Era Consumer Groups On How To Make The Traditional Media To Enhance Memory Symbol

This With the new communication technologies and the emergence of media, readinghabits and trends reader undergone a sea change, each pillar was a large advertising alonemedia (newspapers, radio, magazines, mail and television) are now making a huge changes.Not only is the time spent on each medium is reduced, the user fell down the scale, and insome cases significantly, the relationship between the user and the media is changed. Usersare being more attractive or an alternative or new use pull towards various directions.Therefore, all those forms of advertising based on the "reach and frequency", the scale andfrequency of their magazine advertising messages were shocked viewers are also beingforced to change. The study, due to the continuous development and challenges of media andcommunication technologies, and the first decade, the main impact of the new media is thepress, but in2011the new media will significantly impact the traditional television industry.Stage of China’s media industry is still in its early stage of development, low level buthas great potential. Although the rapid development after the reform and opening up, but stillshowed a small, scattered, weak situation, and disparities in developed countries, has greatpotential. Secondly, the regional development of China’s media industry is not balanced, themain market is mainly concentrated in the media industry in Beijing, Shanghai, Guangdong,Jiangsu, Zhejiang these regions, accounting for about70%of the national advertising market.Thus, when the traditional media market center of the city by the increasing challenge of newmedia, traditional media market sub-center of the city and the four-tier cities, and there isgreat potential for growth. Traditional media industry in these areas will have5-10years ofgolden period of development, in order to provide a valuable transition time, bring newopportunities.On the other hand, the advantages of the national media is currently strong supportcross-regional, cross-industry, cross-media, cross-ownership development. Under therelevant policies to support and promote our country ’s "big media age," in contrast, toachieve their own leaps and bounds to become the most important issue. The transformation of traditional media to new media is the trend, but how thetransition, what is positioned after the transition, the transformation of the audience what thecrowd is positioned, can be accepted by the public, which varies up. Therefore, the focus ofour study is that the transition position, to make the product after the transition has its owncharacteristics and features for the interpretation of self-interpretation.Communication capabilities of the product is limited, however, the product can indeedtransmit information, or else in a language-specific manner similar to the informationtransmitted. How quickly and effectively indicate that explain what you want? This is acontinuation of the designer, the impact of the audience of mental activity " graphiclanguage."his is another language instead of the information we want, and the simple, direct andimmediate impact on people ’s senses, he wants to stimulate the "point", which is a kind ofintuition. A kind of " memory symbols."In graphic language manifestations, such as when seeing this image elements, who verynaturally stimulate the symbol memory, and memory from the depths of the brain to find thisimage elements to extract graphical language vocabulary combined to form the expressionlevels of emotional content graphic language.The "objects" developed into a "map": recognize objects, depicting objects, performanceobjects, from the "statues"-"Creator"-"statues", formed its own unique "symbol memory."The use of "memory symbol" for people emotional, mental stimulation appropriate tofind the status of traditional media in the public mind today and hope to develop morerealistic identify the product positioning and audience crowd.