A Comparative Study Of Two Kinds Of Publishing Phenomenon

In the1980s with the combined together under the action of policy, market,social and economic rapid growth of our country. Accumulated to a certainstage of the rapid development of economy, caused the transition of the socialform, and the transition of the social form of mass consumption behavior, payattention to the symbolic value of consumption culture. Star as a product ofcommodity symbolization, the book also has symbolic value and commodityproperties. Star with publishing, formed two kinds of behavior. One is alreadyhave symbolic value star act of publishing; another kind is becomeconsumption value by publishing books out of the star.Two published behaviors in the publishing industry, has been published onthe sales of huge success, attracting the attention of publishing, formed thetwo with the publication of research value. In this article, through the datastatistics, data analysis, the methods of literature analysis and case analysis,combined with the theory of communication and concerning andcomprehensive analysis of industry data, based on the star and the presentsituation of the book the star two publishing phenomenon and classification,the characteristics of multi-dimensional analysis were summarized. Throughtwo publishing phenomenon in the process of book publishing of the selectedtopic planning, design, production, and marketing on the respectivecharacteristics were analyzed, combined with the methods of data analysisand case analysis, compared to two kinds of publishing behavior theirshortcomings in the publishing process, and find the optimizationcountermeasures. Thus to put forward to the two kinds of publishing behaviorfrontal development prospect in the future.