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On The Post-1980Writers Publishing Mode

Posted on:2014-03-29Degree:MasterType:Thesis
Country:ChinaCandidate:D Y LiFull Text:PDF
GTID:2268330401975314Subject:Journalism
Abstract/Summary:PDF Full Text Request
With the restructuring of China’s publishing industry, the publishing industry in a variety of publishingmodels, the most representative of which80writers publishing model. This publishing model to break thesituation of separation of the writers and publishers, writers began to grasp the main role of the fate of theirworks. In this process,80writers growth environment, the rise of the founder of publication, marketingpublications strategy to use the media to try and book publishing this group unique publishing the meaningand exposed problems worthy of study and explore.Firstly, the paper from the network analysis of the background of the rise of the80writers.80writersborn in the period of transition from traditional society to a modern society, grew up in the building waveof market economy. It is because of this special environment for the growth of80writers founder ofpublication opportunities, but also for the80famous writers, the best-selling publications laid thefoundation. Network of rapid development and popularization of the80writers journal impact is enormous,rich traditional publishing model, reducing the threshold of fame writer.After that, the paper introduces the80writers journal of personal reasons.80writers journal for threereasons: First, because the role of the book market.80writers in order to broaden their sales channels andbooksellers and publishers co-founded and hype their own publications. The second is due to the rise of the80writers individual consciousness. Along with the growth of the market economy and the reform andopening up80writers, their thinking is more avant-garde, but also want to get the identity of the individual,in addition to publishing system restructuring, making the80writers themselves desire to dispose of worksmore and more intense. The third is due to the diversification of the published form.80writers along withthe network to grow up a new generation of young people, many of whom are relying on the network zerothreshold publication audience recognized before turning the paper published. Network development andpublishing the restructuring of80writers to start their own publication provides an opportunity.80writersfounded the theme of youth literature publication created the legend of the Chinese book market sales. Thiswriter’s personal brand of charm with80Internet hype, fully meet the reading needs of the readers areinseparable. Subsequently, the papers from80writers in pursuit of the stars of the marketing model to explore itspublication sales model. Marketing model, the80writers break the book as a literary carrier limitations,and playing young readers eager pursuit of the star items to start their own publications, the author has alsobeen rampant speculation as the star. This publishing model different from the traditional publishing model,but has repeatedly refresh the bestseller list.Then, the paper from80writers try all media publishing an analysis of its different publishing model.With the ever-changing networks, and other scientific and technological development, the80writers makefull use of new publishing marketing model, published in the media to introduce the issue of theirpublication, the path of all-media publishing. Full-Media Publishing bigger the magazine’s best-sellingbrand, and published in leading publications of media using a mobile phone.Finally, the80writers publishing model thinking, analysis of the pros and cons.80writers publishingmodel is not the same with the previous era of running, a lot of innovation. Star in publications and writers,try the media publishing the content of the works,"the book on behalf of the Journal of the form of thepublished works, these publishing model has brought huge profits to80writers and publishers. Thisinnovative publishing model there are problems, however, in terms of the development of the publishing,the publishing model of the80writers enrich the publishing business, to provide a reference for the new eraof publishing career development.
Keywords/Search Tags:80writers, publishing model, personalization, star, omnimedia
PDF Full Text Request
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