The News Lifeweek Magazine’s Omni-media Transformation Practice Analysis

All With the development of information technology, all media age is coming, which will creat chances for news magazines of lifestyles, but at the meantime, it is a kind og chanllenge for the news magazines.Along with a variety of transitions and making full use of new media by newspapers, journals have begun around the corner, and began some transitions to all media form.News magazines, the most closely following the trend of current events of all the journals, combines the features of information magazine news magazine Transitions made by it is more brave, creative and experirntal than any other ones. Among all the news magazine," One reads ", is the most typical use of all media, The biggest breakthrough of " One read " different from other traditional magazine is that it’s no longer just a magazine, instead, it centers on the content, based on which it produces a variety of products of interest to a wide range of people." One read " maximize integrated a variety of communication channels of new media, such as video channels, audio channels and Internet channels, etc.,before each issue published, the content of the magazine will be in the center, producing video, audio and Web site article, fully attract the audience’s attention, and then all the attention diverted to the latest issue of the magazine.Transformation made by it is really nurture magazine through new media.In this paper, the author used a literature study, text analysis, case studies, comparative analysis, network gathering method,fully collect information on the "One read" for analysis and summarizes some relevant experience, bottleneck and Countermeasures for the entire life of the news magazine analyzed.