The Optimization Of Compensation System In Media Company A

With the rapid development of national economy, how can the media companies standout in the complex economic and social environment, develop continuously and open upnew horizons? The key answer relies on the human resource in the company. Thecompetition between the modern media companies is competition of human resourceultimately, especially for the talented person. As an effective method and managementthought with strategic height and significance, compensation management can mobilizeemployees in aspects of enthusiasm, initiative and creativity, and gain more and moreattention from enterprise. Meanwhile, how to make the compensation system fairer insideand more competitive outside is also an urgent problem for the corporate executives.In the thesis, we take media company A as the study object, and the compensationsystem was optimized according to the reality of the company using the theory ofcomprehensive compensation management. Firstly, the theoretic basis of the optimizationscheme was provided by the elaborate of the background, significance, research content andmethods of the study, and summary of the compensation design theory in aspect of thedefinition, design objectives, principles and the current situation. Secondly, the currentsituation of compensation system of media company A was analyzed; the key business andorganizational structure was introduced; the optimization compensation system wasdirected by the match extent between the current compensation system and thedevelopment strategy of media company A through SWOT analysis; the external andinternal compensation were investigated; the current compensation situation of mediacompany A was investigated and analyzed based on the development process, the currentcompensation system structure and compensation level distribution; the current problems ofthe compensation system of media company A were located. Thirdly, aiming to thementioned problems, the optimization strategy was proposed including:1) optimization ofcurrent external compensation strategy that is low in overall level and lack of externalcompetitiveness;2) in the macro perspective, the market follower strategy was proposedconsidering the developing strategy and cost saving;3) the optimization of internalcompensation strategy based on job, grade, performance and fairness. Finally, underprinciple of unified leadership, flexibility, constraint and gradualism, the implementation ofthe new compensation strategy was guaranteed in aspects of organization, institution,personality, corporate culture and ideological propaganda; the implementation process wasregulated to operate smooth implementation.In summary, the compensation system of media company A was optimizedpersonalized for the purpose of compensation fairness and stimulation according to thecurrent operating situation and urgent practical problem, directed by the relatedII compensation theory. A series of the insurance measures were also proposed according tothe current situation of media company A. We expect that this thesis will be taken asreference at a certain constant for similar companies.