Probe Into The Sociological Significance Of Product Quality News In China’s Social Transition

After reform and opening up, China’s rapid economic development leads to therapid growth of production enterprises and the number of products, also emerges alarge number of quality problems. China now is in a critical period of social transition,counterfeit goods endless, product quality problems sudden and frequent, this not onlyaffects the vital interests of millions of people and the family, but also seriouslydamages the national reputation and national image, and further influences the speedand effectiveness of national construction and hinders the social development andchange. Media as the mouthpiece of the national public opinion and an importantforce for social supervision, how to report quality and safety events on a objective andcorrect way, play the role of the news media’s guidance and control actively, achieve awin-win social and economic benefits, has become one of a worthy subject of studyand exploration in this particular historical period.The paper as the focus of quality news, from a multidimensional perspective onsociology, communication and journalism, by exploring the Features, functions anddefects about quality news, combines micro-changes on mode of news transmissionand macro-social transformation changes. The paper using literature study, the typicalanalysis, comparison and other sociological research methods, carries out qualitativeand quantitative analysis on lots of product quality news cases in newspapers,television, internet and other media news, grasps the product quality news connotationand extension, and further reaches the understanding of the purpose of product qualitynews.Compared with before the reform and opening up, product quality news walk outof the original single and narrow, the reported content continuously enrich, the reportform tends to colorful, highlights the distinctive character. At the same time, it hitsinferior products, eradicates evil and praises virtue, shapes the market “mimicry”environment successfully, promotes the market organization reform, improves theopenness of the news, regulates the social mood, accelerates the rule of law andsocialist democracy, strengthens the building of spiritual civilization, and plays anconstructive role on public opinion of "soft power". But it’s also many difficulties and obstacles in practice inevitably, weakensProduct Quality news attack force, reduces its social credibility, and further threatensthe people’s right to know. In this paper, proposed development of targeted measuresand reform proposals, closely based on the reality of our society and dialecticalreference to successful experience of the United States "muckraking movement". Itprovided better practice development for practitioners of product quality news, anduseful information for sociologists researching community through the news.