Social Reforming And News Balance Report

The news balance report is a concept and principle,and is also a reported method and practice,but also a reported vision and goals. Balance reports exist in every age,every country,every type of media, if put it in China's social transformation,in a harmonious society and in the concept of scientific development at the same time that has a special and particular significance.China is in a transitional period due to the "social fracture" triggered a series of contradictions and conflicts,such conflicts will inevitably influence the news report,so the content of the reports appeared imbalance between "hard "and "soft "news reports,in the theme of the report,as well as reports of the text and title;The imbalance in the reported target areas appeared in the regional imbalance,class and gender imbalance reports;by the imbalance reports in the report there has been mixed tendency reported to the imbalances and the biased attitude reports protagonist strength imbalance in the reported role there the media offside,dislocation and default.Agenda setting through the "transfer gatekeeper" has a profound impact on the achievement of balanced reporting in the international media, particularly in the United States."The Lhasa riots" is the case,which fully reflects the United States has consistently adhered to the political Prejudice.In addition,the economic interests of the external temptations and cultural differences will lead to the imbalance in reporting,so that we clearly understand that the objectivity of the imbalance reports and the relative nature of balance reports.Media reports to achieve the ideal balance,it is necessary to refer to the "accurate news" such a theory operation,we have to make reference to AlJazeera and the "quality of the weekly" such classical cases,at the same time,we need to bear in mind the main channel such as contents true,neutral position,Operation and artistic expression.Balance report is not only the demand of the media but also a deep external call in a harmonious society and an important strategy in social transformation.News media shoulder a sacred historic mission in the construction of a harmonious society.If the media is in order,the society will prosper,otherwise is likely to the opposite way.The media harmony is a prerequisite for social harmony.