Reasearch On The News Beauty Of The Cover Story In The Magazine "Caijing"

As a “rising star” in the news field, financial news attracts more public attentionand owns energetic. As well as a representative of the financial news publications,“Caijing”leaves a deeply influence on the financial news development, its brandcolumn and cover story gains popularity in the financial news field with uniqueperspective, thorough report and exquisite analysis. In addition of the above reasons,what’s more important, its abundant content of news beauty, unique form andmultiple function,all of these contribute to the success and effects of “cover story”.On the news beauty of the cover story in the magazine "Caijing" consists of threeaspects: firstly, its colorful pretty figure.it not only has great appearance, but alsokind-hearted, the variety of pretty figure also reflect politician,economist, as well aseducationist. Furthermore, the amazing topic. This topic seeking truth and goodness,shows its truth content and source material, besides, penetrating judgement and realsentiment lead the way to earnest. Thirdly, its vivid plot. It indicate flexible plot,which focus on the subject deeply and separate the framework, makes it attractiveand readable.On the news beauty of the cover story in the magazine "Caijing" embodies that:at first, concise language beauty, its words accurate and vivid, sentence flexible anddiverse, concise but not simple; Besides, changeable structure beauty, which consistsof ingle straight into type, multi-line parallel type and plate combined; the third one isexpression. It include narrative, description, description, lyrical, discussion, irony,metaphor, hyperbole, symbolism. All of these are carried out into practice, enhancingthe aesthetic of the report.The cover story in the magazine "Caijing" possess multiple appreciation beautyfunction. Its pleasing aesthetic can effectively arouse the audience’s aesthetic senses,firmly seize the audience’s eyes, gives an intuitive visual and auditory beauty. Theaesthetic cultivation, can let the audience affected by osmosis, edify the audience’semotion; what’s more, aesthetic shock, can cause the resonance of the readers’ spirit,enrich people’s spiritual world.The cover story in the magazine "Caijing" owns distinct aesthetic features,highlight the aesthetic character, plentiful aesthetic value, important aesthetic function,however, it don’t achieve perfect and still exist some problems: the one is focusing on the past reports that weakening the reality beauty; the other is emphasis reportingcritical reports that insufficient ideal beauty. It is adviced that strengthen the positivereports that can highlight ideality, strengthen in-depth reporting to intensify the reality,attaches great importance to the audience feedback to satisfy the aesthetic expectation.