A Study On The Interaction Between The Caijing Magazine And The Caijing Online

Up to the 31-st December 2009, the number of netizens are 384 million. Digitization and information is the most important feature in the time. The medium shape and channel tends to be the fusion. All have provide a brand and new view for the media study.The journalists have realized that they must get rid of the old and find the original development way in order to survive. Taking road of the multi-medium fusion, they construct their newspaper website and carries out the newspaper-net interaction positively. As a media phenomenon, the newspaper-net interaction has caused the concern of the researchers. This paper is about the interaction between the caijing magazine and the caijing online. The writer wants to provide some experience for the interaction between the magazine and web.There are six parts in this paper. In the preface, it is explanation of the status, methods and meanings of the research. In the first chapter, the writer introduces the general cases, including its connotation, evolution and problems. The following chapter is about the background of the interaction between the caijing magazine and the caijing online. In the third chapter, the writer analyzes the form of the interaction, focused on the content and the audience. In the following chapter, the researcher analyzes the effect from three aspects. At last, it is the description of the trouble and development. In the part, there are some suggestions.