Shallow Of TV Movies

With the changing times, Chinese TV entertainment program have changed various face.carving dark or light mark.From the beginning of1990s, the rise of represented by<zhengda variety>variety show. Development to represented by<happy camp> game entertainment, to represented by<lucky52>puzzle gaming program, to represented by<China good voice> of the reality TV show. Television entertainment program has experienced four stages in over20years of development, the variety,speed dating, puzzle, gambling, reality show and other entertainment style. It should be said that every entertainment program innovation, fit the audience’s psychological needs in different periods,reflecting the development requirements of the mass culture.The emergence of Zhejiang TV<China good voice>to grass-roots singer performance like sounds of nature music dream,light up2012summer night sky, also led the public discussion on the phenomenon of Chinese "television movies".With "big ideas,big hero,big production,big publicity,output" OfHollywood blockbuster operation pattern to do TV Entertainment program, whether the new Chinese television entertainment programs development direction.Proposed in this paper,it is a big age, from film to television movies and entertainment large phenomenon, can correctly grasp the new phenomenon,which will decide the direction of the TV entertainment.And Zhejiang TV movies trilogy<China’s dream show>,<China good voice>,as an example, from the innovation is the lifeline,able to bear or endure look is bible success, efficiency is the ultimate goat,the quality is benefit gurantee,elite team is the key to success, is abundant fun guarantee, from seven aspects,such as market mechanism is the way to rational analysis television entertainment "blockbuster" phenomenon, in TV entertainment new superficial research on the growth and development space.