Research On Good Governance Of The Internet News’ Entertainment Question

As human beings enter the Internet age,more and more lifestyles are changed and remodeling,access to information is one of them.From traditional newspapers to computer and mobile phone,people are increasingly reading the news through the network,to understand the changes in the world,network news also ushered in the rapid development.Compared with the traditional way of information acquisition,the timeliness,interactivity and richness of the Internet news have brought revolutionary effects to the media industry.But at the same time,the Internet news is unsatisfactory in the accuracy and performance of information,people criticized especially about the entertainment of the network news."The 39 th China Internet Development Statistics Report" says,until last year,the Internet users in China has reached 731 million;Internet penetration rate is 53.2%,at the same time,with the development of mobile Internet,China’s mobile Internet users have reached 695 million,there are 95.1% Internet users use the mobile Internet.This paper takes the Tencent news client for example,use the quantitative analysis to find the entertainment question in different types of news.The study found that the entertainment question of the network news mainly reflected in the wrong focus of serious news,the lack facts of social news,vulgar information of sports news,the title party phenomenon intensified,tattoo news damage news objectivity and so on.these problems are inseparable from the media market competition,the audience demand and the characteristics of the Internet’s own communication.This paper puts forward some suggestions on how to improve the entertainment of network news by using the theory of good governance.It is necessary to strengthen the good governance of social subjects,make the network news return to the original intention of news reports,and bear the corresponding social responsibility and provide people with accurate public service Information.At the same time,we need to clarify the scope and scale of news entertainment,enhance the sense of responsibility of the media,while strengthening the system construction and training the social atmosphere.The study about the Internet news entertainment is a very in-depth and comprehensive,but also because of this,many researchers had a sense of fatigue on the old topic,In the Internet,especially in the mobile Internet era,news entertainment has shown a new phenomenon and the new features.but there is less in-depth and meticulous research.This paper studies the concrete manifestation and influence range of the network news entertainment under the mobile Internet age,so as to make up the deficiency of the related research.