| TV entertainment programs for public welfare communication are the important expression of assuming social responsibility.It can cultivate the modern public welfare concept of happy to the public welfare and the public welfare, it also can bring high audience ratings and social reputation.However, as for the number of the entertainment shows spreading the public becoming more and more big.There are a variety of questions on entertainment programs of public communication, even some people think that entertainment program communicating public is just a convenient way for covering the nature of entertainment and gaining commercial interests, it seriously affected the process of TV entertainment programs of public communication.In view of this, this paper analyzes the mode of public communication on TV entertainment programs,on the basis of the phenomena of TV entertainment programs of public communication.To understand the process of television entertainment programs of public communication clearly, this article gives analysis and architecture deeply to the situation of finance condition and the agenda setting from the perspective of communication subject.On the basis of this structure, this paper summarizes the characteristics of TV entertainment programs of public communication and finds the influence factors to spread of entertainment programs better, mainly including the unsound external environment, the purpose of the public, and the homogeneity program form. And it puts forward measures to optimize the public communication of TV entertainment programs from three angels of improving the ecological environment of public communication, paying attention to the public welfare programs, and strengthening program innovation.I hope that the TV entertainment programs will be better able to transfer the modern concepts of the public welfare and happy good and promote the development of public welfare undertakings.In the last,I look forward to the early arrival of the public welfare. |
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