Jieli Publishing House’s Grade Reading

Jieli publishing house (Completed in2007January "enterpriserestructuring, Jieli publishing house Company Limited" was established,by inside and outside the industry are still often referred to as the "relaypress", this paper also used the "Jieli publishing house") As the oldchildren’s book publishing unit, in the industry enjoyed a high reputationamong parents and children are also popular. With a wide range ofreading development, grading reading this exotic getting into people’ssight. Relay Press in May2009established the Relay for children gradereading research center, research center aimed at experts and scholars tobuild a platform for academic exchange, so that more people understandgrade reading, sharing research results and promote the theory of gradedreading development of research and practice.Besides the introductionand conclusion, this paper is divided into four parts. The first partexplains the multiple meaning grade reading and different standards,analyzes the problems existing in the domestic grade reading, combingthe relay press grade reading development, and explained the meaning ofthe graded reading in the publishing business. The second part analysesthe advantages of relay press grade reading from a good brand image,strong team, diversification strategy three aspects. The third part fromgrade reading standard has not yet established credibility, combiningtheory withpractice,the implementation of the main gap will not strongand so on three aspects has analyzed grade reading in China promotionthe obstacles encountered. The fourth part looks forward to thedevelopment prospect of relay press grade reading, mainly from theoptimization theory discussion and model construction process and richgrade reading two aspects connotation interpretation.